If you haven’t shopped online at ASOS, you’ve seriously been missing out. This site is a one-stop destination for all of your fashion and beauty needs at a reasonable price. Filter through thousands of on-trend products from a variety of brands as well as the ASOS house labels.
2. Nasty Gal
Created by “girlboss” Sophia Amoruso, Nasty Gal began as a humble eBay store selling vintage clothing. Since then, the brand has grown into an e-commerce giant that sells a broad range of genuine vintage and new, vintage-inspired pieces. This site is perfect for girls with a little bit of attitude who like to have a lot of fun.
COS is like the older, cooler and much more refined sister to H&M. Made by the same company, COS steers away from fads and passing trends while H&M embraces them. Offering a range of minimal and modern wardrobe essentials, COS will provide you with pieces that last beyond the current season. Although you will pay more than you would at H&M, you’ll get your money’s worth.
4. Marks and Spencer
Marks and Spencer, which launched its Australian web store this year, offers a range of relaxed and chic styles that are all well within budget. Check out the brand’s extensive range of accessories to find affordable pieces to match every outfit. Also, explore the M&S & Alexa Chung Collaboration for great vintage-inspired styles.
5. Cameo Collective
Cameo Collective creates incredible ready-to-wear designs with a unique and fashion-forward aesthetic. The brand’s pieces feature excellent cut and understated design details which elevate the range above other labels. With most styles sitting around the AU$200 mark, this online store is best to visit when you have a special occasion but are short on cash. Cameo’s styles feel and look like luxury-fashion for a fraction of the usual cost.
One of our favourite British high street brands, Topshop, is also available online. This site offers all the great styles that you’re used to finding in store at the same affordable price. Tall, petite and maternity ranges are also on offer for those who want Topshop’s on-trend style but need a different fit.
7. River Island
Famous for a range of collaborations, including two with Rihanna, River Island offers a range of styles and trends at very affordable prices. Head to the brand’s ‘Featured’ section on its website for inspiration on a range of themes, from workwear and going out styles, to holiday essentials.
Wild, playful and irreverent are just some of the words that Minkpink uses to describe its brand. This fast-fashion label offers cute clothes at very reasonable prices. Most products on offer are under AU$100, including dresses, tops and skirts, while a good coat or jacket tends to hit around the AU$150 mark. Also, check out this site’s standout selection of chic and somewhat quirky sunglasses before leaving.
Visit ModCloth if you’re on the lookout for indie, vintage and retro-inspired clothing and accessories. This brand’s democratising approach to fashion is incredibly refreshing, featuring a variety of models on its site and selling styles to suit everyone. Take a look at the dress section to find some truly beautiful pieces that are perfect for summer days and picnics in the park.
Finders (formally Finders Keepers) is an Australian label that specialises in effortlessly polished fashion. Much like its sister brand Cameo Collective, Finders offers luxury apparel at an affordable price. While Finders is available from a range of retailers, including ASOS and Nordstrom, there’s nothing like the convenience of shopping through a brand’s own online store. Check out the Finders website along with BNKR, which is run by the Finder’s parent company.
Boohoo.com is one of the world’s fastest growing e-commerce sites. The booming retailer offers non-stop fashion with up to 100 new pieces hitting the site every day. The majority of styles on offer are under AU$100, and some are even as low as $2, so fill up your basket without any pesky spending guilt.
When you want the runway look without the designer price tag, it’s best to head to Zara. This Spanish label is responsible for the fast-fashion movement and doesn’t seem to be slowing down anytime soon. While Australia is still hoping and waiting for an online store, much of the rest of the world, including the U.S. and U.K., can already purchase from Zara.com with ease.
13. Staple | The Label
Staple the Label is the kind of “cool girl” brand that manages to make comfortable and relaxed pieces look super elevated and sophisticated. Offering a range of contemporary loungewear, chic tailored pieces and perfect day-to-night dresses, this is the best site to visit when your current wardrobe is feeling much too immature.
Uniqlo is the place to go for basics on a budget. You may not find the most fashionable pieces here, but you will find some great, quality pieces to be the core ingredients of your casual wardrobe. Think comfortable cotton hoodies, cashmere sweaters, down puffer jackets and essential seamless underwear, all for the lowest prices imaginable.
15. The Iconic
Ok, so everything on the Iconic may not meet your budget, but the site’s filters make that an easy problem to navigate. Just select your category and your price range and you’ll be shopping up a storm before you know it. The retailer offers a vast range of Australian and international brands with a focus on fashion and sportswear.
16. Urban OG
Urban OG offers fashionably unique products that will no doubt spice up your wardrobe. Fashion-forward cuts and design details, along with bold, standout prints set this site apart from the others. You may not like every piece on offer but the ones that you do, they will be a steal.
Lulu’s is the online store to turn to when you’re in need of a cute and fun dress but don’t want to spend too much. Although the retailer offers a range of other products, its vast and extensive offering of dresses is the real reason to visit the site. Pick up a few at once so that you won’t be stuck for outfit ideas when the weekend rolls round.
If you live in the U.K., U.S., or one of a selection of European countries, then you are lucky enough to be able to shop online at &OtherStories. The brand focuses on the whole outfit, making accessories an essential part of its business. The clothes are nice, but the pieces to buy are the bags, shoes, sunglasses and jewellery.
19. Evil Twin
Evil Twin is online-fashion for the girl who likes things a little grunge. The brand offers rough-around-the-edges styles that are perfect for days spent with friends and nights spent at music gigs. Sink your teeth into some faux leather, ripped denim and sheer fabrics with this brand.
Part of Showpo’s mission is to provide girls with fun, on-trend fashion that is affordable to all. In our eyes, the brand has certainly achieved this. Showpo’s styles are cute and flirty without being tacky. The site even offers a range of fashionable workwear that’s office appropriate but spending-savvy.